Logo redesign to give the brand a more modern and relevant image.
The redesign can improve legibility and scalability, preventing it from losing its visual appeal when scaled down or up, and ensuring it works well across various platforms in various sizes and formats.
The company Westpoint Construction Inc. specializes in asphalt paving and concrete. The redesign reflects the work they do in the logo and brand marks by incorporating a track mark style design in the arrows and a "W' in the negative space to represent the company name.
Orange:
Energetic and Dynamic: Orange is often associated with energy, enthusiasm, and a dynamic approach. It can reflect the active and vibrant nature of a construction company, indicating a commitment to getting things done efficiently.
Safety: In construction and road-related industries, orange is a common color for safety equipment and signs. Incorporating orange into the logo can convey a commitment to safety and professionalism.
Greyish Road Color:
Asphalt and Construction Materials: The greyish road color can represent asphalt, concrete, or other construction materials commonly used in the industry. This color choice directly connects the logo to the company's core activities and services.
Durability and Stability: Grey is often associated with stability and reliability. In the context of construction, it can convey a sense of durability and strength, suggesting that the company delivers solid and long-lasting infrastructure.
Urban Infrastructure: Grey is a color commonly associated with urban environments and infrastructure. Using a greyish road color in the palette can symbolize the company's involvement in building roads, bridges, and other essential elements of urban infrastructure.
The shape and nature of the logo is to very subtly represent the geographical landscape and represent the location of the company, which is located in Calgary, Alberta.
