The objective for this brief was to create a visually captivating brand identity for "Raccoon Creek Outdoor Adventure Company," an outdoor adventure company that specializes in guided wildlife tours, camping trips, and nature exploration. The brand should convey a sense of adventure, curiosity, and a connection to nature, prominently featuring a raccoon as the company's mascot. The aim is to design a complete brand package that includes a logo, social media promotional content, camp staff ID card, company merch, and a brochure.
