For this project I created online promotional material, brand logo and basic brand identity, visually cohesive designs across desktop, tablet and mobile interfaces. The deliverables for this project include a website landing page, platform introduction screens on mobile, a mobile sign up screen, a mobile home screen, online web banner, mobile app icon, and various icons and clip art for the mobile and web screens, as well as a captivating logo that embodies the platform's mission of upward progression.
The logo design concept is a leaf with upward arrows, and a flame on the top. The concept revolves around the idea of upward growth and continuous improvement. Since this is an online learning platform the logo embodies the notion of growing, skill, and transformation.
